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‘We’re not giving up brand equity’: The inside story of Nationwide’s rebrand
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Marketing Week
BMW invests ‘hundreds of millions’ in digital transfor…
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The future of digital advertising: Four key trends shaping 2024
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The Year Ahead 2025: Brands to double down on strategic collaborations
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The UK’s Top 100 most effective marketers revealed
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Pepsi rebrands with new logo for first time in 14 years
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Cadbury celebrates 200 years with ‘consistent’ message of generosity
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How TUI’s marketing team ‘futureproofed’ the brand
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Fanta revamps logo with launch of first-ever global identity
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Nike appoints new CMO amidst leadership shake-up
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Kenvue claims its ‘iconic brands’ drove success in the quarter
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KFC on entering the ‘next chapter’ of its brand journey to reach younger consumers
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Cuthbert vs Colin round 2: Aldi reignites caterpillar cake spat
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Jaguar has rebranded when it needed to revitalise
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Andrex’s marketing boss on 50 years with the puppy
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Sprite made biggest household penetration gains of any FMCG bran…
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Peperami brings back ‘Animal’ brand mascot after decade-long hiatus
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The best and worst Christmas ads: Marketing …
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John Lewis positions itself as ‘home of gifting’
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Global ad spend more than doubled over past decade
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Pepsi rebrands with new logo for first time in 14 years
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Cancer Research UK refreshes its brand to better reflect the impact its work has
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Why It Works: How two meerkats made insurance memorable
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‘Marketing DNA is in everybody’: The consumer focus behind SharkNinja’s rapid rise
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M&S on continuing its ‘transformation’ through its Christmas campaign
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Four in 10 believe advertising drives positive social change
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