Deighton, J. A., and R. C. Blattberg. "Interactive Marketing: Exploiting the age of Addressability." MIT Sloan Management Review 33, no. 1 (fall 1991): 5–14.

Addressability is a single view of the consumer that moves away from just digital retargeting and takes into account context, intent and motivation to target personalised content through a broad range ...

Join us as we sit down with Alex Theriault, Chief Growth Officer, Lotame to unveil the increasing value of data collaboration for digital marketers. With the industry at a cookie crossroads, Alex ...

According to the company, Magnite Audiences, part of the Magnite Access suite, is designed to help publishers maximise the ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity ...

MUMBAI:  It’s hoping to get a large enough agency side audience in India. Independent sell-side advertising company Magnite ...

“Amid the changing identity landscape, buyers and publishers need to explore different models and approaches to solve for audience addressability. Magnite is committed to providing our clients ...

Experian — the data and technology company — announced it acquired Audigent, a data activation and identity platform in the ...