And before you accuse me of miscounting the number of shapes in the Olympic logo, I'm talking about Audi. So it's somewhat surprising that the brand is ditching the rings for a new EV brand.

Audi has sparked a stir by creating a new sub-brand for the Chinese car market, ditching the iconic four rings logo that's been symbolic for 90 years. While Jaguar's relaunch captures the ...

The carmaker's four-ring logo is replaced with an all-caps wordmark Planned to go into production in 2025, the AUDI E concept is the first of three future production models, with a saloon and SUV ...