Jamba Juice is dropping the "Juice." From now on, the chain will be known as just "Jamba." The name change comes as part of a total brand overhaul that Jamba hopes will win back the loyalty of its ...

Jamba Juice started as a small smoothie and juice shop in 1990 in sunny San Luis Obispo, California, at the crest of the juicing wave that swept the nation. As people eagerly sought new ways to ...