EEG is a time-sensitive, portable, and cost-efficient methodology that enables the construction of additional advertising indicators beyond those currently used for advertising testing. EEG provides ...
It's been developed in collaboration with pharma companies to offer a way to incorporate EEG testing in clinical trials much more easily than at present, with the opportunity to harvest much more ...
Cumulus will work with researchers at the universities of Bristol and Bath on a major 1,000-subject study of the three-minute Fastball EEG test, which measures brain activity while subjects watch ...
The brain is thought to generate internal predictions, based on previous statistical regularities in the environment, to optimise behaviour. Predictive processing has been repeatedly demonstrated and ...