While kids like Hot Wheels because they look good and go fast, collectors are buying back their childhoods by investing in ...

The world's most famous Monster Truck is celebrating its 50th anniversary in 2025, and you'll notice several new collectibles ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

As a boy, Bruce Pascal revelled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the ...

The final countdown to Christmas may have you racing to finish shopping. If you have a need for speed, we found the perfect pit stop.

This rare Hot Wheels model is based on a car from the popular video game "Rocket League." It's a combination of arcade-style ...

The Jungle Kingdom Raceway from The Super Mario Bros. Movie is super cheap, and you can also save big on the Amazon-exclusive ...

From the initial design to final production, we visited Hot Wheels headquarters ... After all, cars aren't any good if there's nowhere to play with them. Paul Schmid's domain is in the back ...

It is almost like a universal play pattern that does ... Mattel makes - and sells - 22.5 Hot Wheels toys per second, Stanichi said. That’s about 709 million cars a year. Mattel, which has ...