Hot Wheels is celebrating the half-century milestone with the Legends Tour. A traveling car show with a heavy dose of Hot Wheels, the tour will double as a search for the next generation of Sweet ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

The Hot Wheels Legend Tour, which cruised into Houston in September, is finishing its 2024 competition Saturday at its Global Grand Finale. Ten custom-made cars remain in the competition ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how ...

It's crazy to think that 5,000 people worldwide registered their cars for the 2024 Hot Wheels Legends Tour, and it all came down to one live event this past Saturday. And the trophy goes to South ...