But, of course, there’s more to designing a home than picking the flooring or the fixtures. Without a strong foundation ... because the same holds true for building a family’s financial ...

Christensen, Clayton M., Mark W. Johnson, and Darrell K. Rigby. "Foundations for Growth: How to Identify and Build Disruptive New Businesses." MIT Sloan Management Review 43, no. 3 (spring 2002).