For decades, children over the world have traveled along with a wacky teacher, named Miss Frizzle, who drives the Magic ...

(WFXR) – “The Magic School Bus” television show marked 30 years in September ... tapping into the imagination of children across the US. The lead teacher Ms. Frizzle embarked on every ...

Rangan, V. Kasturi, Vikram Gandhi, Anjali Raina, and Rachna Chawla. "Magic Bus: From Childhood to Livelihood." Harvard Business School Case 518-005, July 2017. (Revised March 2018.) ...