with a slew of awesome Super Mario toys and figures flooding the market it might be difficult to discern just which ones are worthy of filling your shelves. Fear not! As an utmost authority on all ...

The new Super Mario Happy Meal toys are exclusive to Japan, showcasing Universal Studios Japan attractions. Each toy in the ...

They’re not always met with resounding approval, though. Some of us tend to prefer more traditional gamepad design, and will go to extreme lengths to get it like this D-pad for playing Mario ...

Just in time for holiday shopping, The Toy Book’s consumer-facing sister publication, The Toy Insider, has unwrapped the top ...

Though McDonald’s has been around in the U.S. since 1940, Japan didn’t welcome the fast food chain until 1971. Happy Meals were rolled out in 1979—called “Happy Sets” in Japan—and since then, they’ve ...

When it comes to picking out toys, we’re always mindful that they not just keep our little ones entertained for hours on end, ...

Adults and kids alike love LEGO, but they’re usually pretty pricey. Right now, however, LEGO sets are on sale at Walmart.

As simple as they might seem in concept, the truth is that making a good toy is harder than it seems. Many toys that ...

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Of course, STEM and Montessori toys are still huge hits with kids and parents alike – be it toys that teach coding or the ...

The Toy Insider, the toy industry's most influential organization and the No. 1 toy resource for parents and gift-givers, ...

If you have lots of little ones on your holiday shopping list, then you need to check out these awesome Amazon Prime Day ...