Mattel announced the two new dolls on Tuesday as part of Barbie's 2024 Fashionistas Line, an inclusive range of dolls with ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel MAT CEO Ynon Kreiz’ message to Wall Street today was don’t underestimate the power of Barbie, and the strength of ...

The new version of scrabble will include helper cards and see players work towards a series of goals Mattel is to launch a new version of Scrabble which is designed to be more collaborative and ...

EL SEGUNDO, Calif., October 09, 2024--For the first time, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels brand and Formula 1®, are partnering to bring the sport’s fans a full range of Hot Wheels ...

Mattel CEO Ynon Kreiz is trying to transform the toy maker into an entertainment company — but don't look for it to be a funder or distributor in its own right. After 2023's smash success of ...

And perhaps no new reveal is more intriguing than Mattel's latest Barbie announcement, as both Poison Ivy and Harley Quinn are being given the full Barbie makeover. IGN can exclusively debut the ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.” The doll, unveiled Friday, is a ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world ...

Dongre never owned a Barbie in her life — until she received the opportunity to design one herself Mattel Inc. This new Barbie doll is ready to light up the Barbie-verse! Mattel is celebrating ...

John Cena has zoomed into his latest action franchise and is slated to star in Apple Original Film “Matchbox,” the latest feature adaptation of an iconic Mattel toy brand. Sam Hargrave ...