Learn how to boost your business's worth through company brand building and market differentiation. These 2 marketing ...

Mercedes and Jose have written a comprehensive and modern book on marketing research methods that covers classical approaches as well as new methods such as machine learning and artificial ...

Price is the amount a business charges its customers for its product or service. Prices are set according to how much a customer is willing and able to pay. Customers want value for money and this ...

As industries navigate the fast-paced evolution of technology, marketing thought leader Noah Oyedeji has emerged with ...