Vertical video formats, once considered a mobile phone mistake, have emerged as a strategic necessity ... Read More ...

Apparel brands have the largest median social media following of the B2C verticals examined ... The number of interactions for each vertical tends to vary significantly by social network. For example, ...

Short vertical videos, a staple of Instagram ... like on TikTok or Reels. Unlike on social media, though, there are no comments, likes, shares, or view counts. “When subscribers come to our app, ...