How do we do that? By making bold resolutions and finding concrete ways to put them into action. After decades of consulting ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

Oil marketers have continued to import petrol into the country despite earlier agreement to patronise local ...

Reaching Gen Z consumers remained a priority for many marketers in 2024—and some were more successful than others in doing so ...

If you haven’t yet worked out what AI can do or why it’s valuable for your brand, consider these three principles for putting ...

Artificial Intelligence (AI) is revolutionizing the marketing industry, offering both opportunities and challenges for ...

Petrol stations have left prices unchanged despite the recent announcement by Dangote Refinery, slashing petrol from N970 per ...

Petroleum marketers has commended the management of the Dangote Refinery for lowering the price of their gasoline to N899.50K ...

Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.

These interactive opportunities not only make the experience more exciting but also generate valuable data. By understanding ...

As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations ...

By Udeme Akpan, Samuel Oyadongha, Ike Uchechukwu, Davies Iheamnachor & Emem Idio Oil marketers lifting the Premium Motor ...