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Campaign Asia
11 小时
Netflix is going all out for Squid Game season 2—and you’re about to feel it
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...
Campaign Asia
1 天
Initiative wins Volvo's global media account, China remains separate
MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...
Campaign Asia
1 天
Initiative wins Volvo's global media account, China retained separately
Volvo has appointed Initiative to its global media planning and buying account following a review . MediaSense handled the ...
Campaign Asia
4 天
Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout ...
As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, ...
Campaign Asia
1 天
X global agency lead leaves after 11 months
Christian Kimberley-Bowen, former global lead, agency development at X, has joined Pinterest as senior global agency lead for ...
Campaign Asia
4 天
What marketers can learn from Gen Z cultures across Asia
EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes ...
Campaign Asia
6 天
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...
Campaign Asia
5 天
What's shaping digital OOH in 2025? Key trends revealed
From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the ...
Campaign Asia
10 天
Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme
The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya ...
Campaign Asia
11 天
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, ...
Campaign Asia
11 天
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity ...
Campaign Asia
10 天
‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon ...
With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...
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