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brandequity.economictimes.indiatimes
1 天
Why experiential marketing is the key to regulated brands’ long-term success
Regulated industries like alcohol and finance face advertising challenges. Experiential marketing offers a solution. Brands ...
brandequity.economictimes.indiatimes
1 天
The new era of Indian sports fandom: Powered by OTT and fan choice
Digital platforms are changing how India experiences sports. Fans control what and when they watch. This expands access ...
brandequity.economictimes.indiatimes
1 天
Tesla recalls nearly 700,000 vehicles in US over tire pressure monitoring system issue
Tesla is recalling some Model 3, Model Y, and Cybertruck vehicles due to a TPMS warning light malfunction that could increase ...
brandequity.economictimes.indiatimes
1 天
L'Oreal in talks to buy Migros' South Korean cosmetic unit: sources
L'Oreal in talks to buy Migros' South Korean cosmetic unit, sources say. A spokesperson for Migros said it did not comment on ...
brandequity.economictimes.indiatimes
1 天
Future Retail heads for liquidation as lenders fail to get suitable buyer
Future Retail, once the crown jewel of Kishore Biyani-led Future Group, is now heading for liquidation as its lenders could ...
brandequity.economictimes.indiatimes
1 天
India's SUV King Anand Mahindra admits M&M made a big mistake
Mahindra & Mahindra chairman Anand Mahindra acknowledged the company's unsuccessful foray into the commuter bike segment over ...
brandequity.economictimes.indiatimes
1 天
Empowering brands with traceability and anti-counterfeit technologies
Smart packaging is revolutionizing industries, offering track-and-trace capabilities and real-time data sharing. This ...
brandequity.economictimes.indiatimes
1 天
Cracking the code: Strategies for reels that build communities and drive sales
Instagram Reels, a powerful tool for businesses, leverages video content to engage communities and drive sales. With high ...
brandequity.economictimes.indiatimes
1 天
UK retail sales disappoint before Christmas
UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow ...
brandequity.economictimes.indiatimes
1 天
Stakeholders ask TRAI for unified satellite & ground-based broadcasting framework
TRAI held an Open House Discussion (OHD) on its consultation paper for a unified regulatory framework for Ground-Based ...
brandequity.economictimes.indiatimes
2 天
Key Marcom Trends to watch out in 2025
The days of mass communication are gone. Today’s consumers expect personalised, meaningful, and real interactions. And ...
brandequity.economictimes.indiatimes
2 天
Disruptive 10-minute deliveries spread to India’s food business
Indian food delivery apps race to deliver meals in 10 minutes. Zomato, Swiggy, Zepto and others battle for impatient ...
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