B2B marketers still don’t know how to “sell the pen” on marketing’s extraordinary contributions as a multiplier of business ...

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency ...

Consumers aren’t just using their phones to research products they see on TV, they’re using them to make purchases.

Please note that your conversations will be recorded.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM ...

The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising ...

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying ...

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those ...

Imagine walking through a supermarket. You’ve planned to buy bread, but now you’re standing in front of a display of snacks with a sign that reads, “Limited time only — Grab yours now!” Without ...

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

Mitel has sought to translate that experience into what its customers need. “When we create a contact center the idea is that ...