While many brands fumble, a few crack the code and soar ahead, reaping big rewards, according to the agency's global ...

In Q3 results reported today (17 October), the group now expects an organic growth of at least 5.5% for 2024, up from the 5% ...

Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...

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Articles written by Dhiraj Gupta ...

The campaign not only imagines the Google Shopping experience as a virtual Diwali mela that calls out to shoppers with its dazzling offers, but also helps them find exactly what they are looking for ...

South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...

Comedy creators dominate the list, followed by creators specialising in technology, travel, and photography in The Goat Agency's Top 100 Digital Stars of 2024 list.

Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of ...

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New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and ...

The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.