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creativebrief.com
3 天
Twix taps D Double E and Nella Rose for Twixmas anthem
The brand has teamed up with D Double E and Nella Rose to launch the first-ever Twixmas anthem, using the power of UK grime ...
creativebrief.com
5 天
‘Tis the social season: Rethinking Christmas campaigns
For decades, a big-budget Christmas TV ad was the gold standard of advertising. From Coca-Cola’s festive trucks to John Lewis ...
creativebrief.com
7 天
2024: A year in questions
2024 called time on fear mongering and forced the industry to consider the genuine real-world impact AI can have on ...
creativebrief.com
4 天
Top 10 Voices Reads of 2024
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and ...
creativebrief.com
7 天
Virtue London leans on culture to promote Toyota’s electric range
Toyota aims to reach new audiences with a new campaign, created by Virtue London, to promote its new sustainable ...
creativebrief.com
5 天
Soup Kitchen London
'Homeless Delivery' allows the public to simply order a meal as they usually would through the Just Eat app, but instead of ...
creativebrief.com
6 天
Creativity comes in many forms
Creativity comes in many forms. Yet, the red thread that runs through many of the top-performing Hot Picks of 2024 is humour ...
creativebrief.com
4 天
Stress, simplicity and setting the pace
If jargon is a sign of insecurity then marketing is a deeply insecure industry. While we adopt the language of curiosity, the ...
creativebrief.com
4 天
Considering cultural differences in bereavement policy
Kitty Munroe, People & Culture Director at Lucky Generals on why now is the time to embrace an open and human approach to ...
creativebrief.com
11 天
‘It can be really easy to make assumptions based on gender’
Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on ...
creativebrief.com
13 天
Top 10 Marketing Moments of the year: Creative bravery beyond the backlash
As we near the close of 2024, BITE is wrapping up the top 10 moments of the past year and sharing what learnings marketers ...
creativebrief.com
3 天
How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
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