From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Celebrating its 50th anniversary, Baileys is looking to drive salience despite being one of the most well-loved spirits ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

Jane Stiller and Neil Mortensen have helped turn the relationship between marketing and insights into one that is driving ...

All the latest news, analysis and opinion on FMCG marketing.