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MediaPost
6 天
Genesis Adds To Marketing Exec Roster
Jignesh Patel, who comes on board in the new post of director, digital and performance marketing, was previously at American ...
MediaPost
5 天
Disney Leads Distributor Viewing, Fox, YouTube, Paramount And Netflix Up
Companies that made gains month-to-month include YouTube at 10.8%, Paramount Global at 9.3%, Fox at 8.6% and Netflix at 7.7%.
MediaPost
4 天
News Planners & Buyers Should Pay Attention To
If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering ...
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5 天
Pfizer CEO: Trump 'Very Proud' Of COVID Vaccine
President-elect was happy that "he and his program [Operation Warp Speed] contributed significantly," to vaccine development, ...
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4 天
Google Updates Privacy Policy, Reflects Shifts In Ad Biz
Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a ...
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5 天
Aviva Wants To 'Click' With Customers, Ease Financial Issues
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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13 天
Lawmakers Revise Kids Online Safety Act -- With Input From Musk
Senate lawmakers who are pressing for a House vote on the Kids Online Safety Act have unveiled a new version of the ...
MediaPost
5 天
Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
The new tool, dubbed Swell.AI, was developed in partnership with KERV, and utilizes proprietary object-level ...
MediaPost
5 天
Google AdExchange Keeps Top Spot Among Web SSPs
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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6 天
Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
To support health care advertisers and marketers, WebMD Ignite designed ad capabilities to reduce waste by finding and ...
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10 天
Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Ad "gives common electric car tropes the middle finger and assures fans we will keep our DNA at all costs," says GSD&M's Jay ...
MediaPost
6 天
Joan Berlin Opens, Agency's Second European Expansion
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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