PRWeek’s latest Top 150 Monthly Trading Tracker looks at whether agencies have been pitching to clients more frequently – and ...
Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, person ...
The actor and filmmaker partnered with Purina Dog Chow to announce the winner of the Service Dog Salute category at the New ...
The cheddar cracker brand has made the move to attract adults. Image used with permission. The move “reinforces that Goldfish ...
AI is revolutionizing PR education, equipping students like me with the skills to produce more strategic, impactful work.
With every major evolution, you can point to a specific turning point. When it comes to generative AI and its impact on ...
Unexpected brands of all lands are marketing around Universal Pictures’ upcoming Wicked movie. Get ready to see lots of green and pink. Universal Pictures’ film adaptation of Broadway musical Wicked ...
Political candidates are prioritizing younger voters by focusing their media efforts on popular podcast shows ahead of November, says Day One Agency’s Marissa Levine. Podcasts have played a surprising ...
Samsung’s Home Entertainment CMO Sarah Larsen and H&R Block’s chief marketing and experience officer Jill Cress discussed their evolving marketing strategies at Advertising Week New York.
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