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5 小时
Ad of the Day: Jamie Dornan encourages unique passions in big budget Diet Coke spot
Diet Coke has unveiled a stylish spot to introduce its latest ambassador, Jamie Dornan. In the ad, titled ‘This is My Taste,’ ...
2 天
Agency execs from Stagwell, Havas, VML, Wieden & others share their top 2025 predictions
Leaders at the world’s most influential ad agencies are predicting a lift in ad spend thanks to favorable economic conditions ...
3 天
5 trends seen at Advertising Week New York 2024, from AI buzz to signal loss woes
Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future — from the unstoppable rise ...
2 天
Weekly AI Recap: AMD ups the competition against Nvidia & Nobel Prizes for AI
At a tech event in Taiwan on Thursday, Advanced Micro Devices (AMD) revealed the Instinct MI325X, a new GPU intended to rival ...
2 天
Scotland’s ad industry vital to economy, says shadow business secretary Daniel Johnson
Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead ...
3 天
News Horizons: Hearst Newspapers CMO Mark Campbell in conversation
Digital media consultant Mark Challinor kicks off the News Horizons series, talking to the people shaping tomorrow’s media.
3 天
Would US voters be influenced more by a firefighter than Kylie Jenner?
In the latest episode of Politics for Drummies, Ryan Davis of authentic influencer-driven political advisory People First ...
2 天
Ad of the Day: Cursed game terrorizes friends in Clash Royale spot
In this chilling Halloween tale, Clash Royale has introduced an eerie challenge, ‘Lose if you dare,’ where defeat leads to ...
3 天
Inside Meta’s move to inspire more Instagram influencers in India
The Drum hears from Meta’s director of global partnerships, Paras Sharma, about how it is cultivating the next generation of ...
3 天
Make quick decisions and hire talent you can’t afford, says Atomic CEO Jon Goulding
The founder isn’t one for mincing words when it comes to how he runs his agency, admitting to The Drum that if he could do it ...
3 天
Experts at Advertising Week rebuff the notion that AI will supplant human creativity
While some anxiety about the technology’s rapid spread throughout the ad industry still remains, many practitioners are ...
Opinion
4 天
Opinion
Modern art harbors the solution to advertising’s attention woes
If distinct, memorable and emotive brands have a competitive advantage, then surely marketers should emulate the greats of ...
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