Within North America, Waters had like-for-like sales growth of nearly 10%. In the Specialized Nutrition segment, sales increased nearly 6% to €2.19 billion from €2.07 billion with like-for-like sales ...
Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...
Soda, chips, cookies—brands are turning the stuff we used to consider junk food into nutritionally awesome upgrades. Or so they advertise. Experts say that there’s something missing behind all the ...