Jaguar has lost its growl - both figuratively and literally. It has done away with its iconic growling cat logo as it embraces an all-electric future. The transition has been anything but smooth.

Jaguar has scrapped its historic growling cat logo as the British car manufacturer gears up for the shift to electric vehicles. The luxury car maker unveiled a rebrand on Tuesday to accompany the ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion. Some on social media said the new Type 00 car was "exciting" ...

Luxury car maker Jaguar has unveiled its new electric concept car and, like a recent controversial teaser video, it has divided opinion. Some on social media said the new Type 00 car was "exciting ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Others criticised the change to Jaguar's iconic growling cat badge, which has been altered and no longer appears on the front of the car. Mr Glover has defended the effort, saying the debate ...

Jaguar unleashed a firestorm when it introduced the new vision for the Jaguar brand in advance of the car’s unveiling Monday at the Miami Art Week. The 30-second brand relaunch video invited ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”, the company’s press release said. “ ...