Examples include gathering information from websites, books, existing reports and newspaper articles. The target market are the people who might want to buy or use a product. The research might ...

Market researchers and insights professionals are used to tracking the impact of new technology on consumer behaviour, but must also address how the same disruptive forces are reshaping their own ...

Market research provides relevant data to help solve ... This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within ...

These devices offer advantages such as high throughput, low sample volume requirement, and multiplexing capabilities ... and strategic moves of market players to showcase the competitive scenario.