With no traditional flavoured milk presence in Victoria, and after several unsuccessful attempts to crack the market, Parmalat tasked us with the challenge of launching the unknown OAK brand. OAK's ...
(When was the last time you saw an ad specifically for a soy milk latte instead of an oak milk latte? Exactly.) Well, you're not wrong. Soy milk has always experienced barriers to acceptance in ...
What was the Scale of the Challenge You Faced? Our brief was to launch Oatly oak milk in Hong Kong, a small market of 7.4m people. Hong Kong was Oatly's first market entry in Asia - it was vital for ...
Plant-based milk, like almond and oat milk, offers a low-calorie and nutritious alternative to animal milk. Before making nut-based milk, grow the corresponding nuts, like almonds and hazelnuts, for a ...