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Econsultancy
12 小时
Everything is shoppable – Digital Shift Q4 2024
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...
Econsultancy
12 小时
AI agents – Digital Shift Q4 2024
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...
Econsultancy
1 天
Tesco’s lead email marketer on taking personalisation from a buzzword to a reality
Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...
Econsultancy
1 天
Unlocking Digital Skills for a Global Food Manufacturer
As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...
Econsultancy
1 天
Elevating Digital Commerce and Marketing Capabilities for a Global FMCG Giant
This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...
Econsultancy
1 天
Redefining Marketing for a Global Consumer Goods Company
Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...
Econsultancy
1 天
Delivering Capability Development for a Global FMCG Brand
A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...
Econsultancy
5 天
Zero-click commerce: If AI changes the way we shop, what will it mean for brand?
At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...
Econsultancy
5 天
Paul Davies
Managing Partner Econsultancy. Paul Davies is the Managing Partner at Econsultancy, where he and his team work alongside FMCG ...
Econsultancy
7 天
Elevate integrated customer experiences across healthcare
Empower your marketing and sales teams to understand, engage and transact with healthcare professionals and patients in a multi-channel pharmaceutical sector.
Econsultancy
7 天
Driving marketing excellence to deliver retail success
Boost confidence and accelerate your team’s marketing and ecommerce capabilities to help them deliver a seamless customer ...
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