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Econsultancy
13 小时
Digital Shift: Q4 2024
Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...
Econsultancy
13 小时
Everything is shoppable – Digital Shift Q4 2024
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...
Econsultancy
13 小时
AI agents – Digital Shift Q4 2024
Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...
Econsultancy
1 天
Tesco’s lead email marketer on taking personalisation from a buzzword to a reality
Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...
Econsultancy
1 天
Unlocking Digital Skills for a Global Food Manufacturer
As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...
Econsultancy
1 天
Delivering Capability Development for a Global FMCG Brand
A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...
Econsultancy
1 天
Redefining Marketing for a Global Consumer Goods Company
Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...
Econsultancy
5 天
Zero-click commerce: If AI changes the way we shop, what will it mean for brand?
At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...
Econsultancy
7 天
CVS Health on using predictive NPS to trace the bottom-line impact of customer experience
Michelle Peluso, EVP and Chief Customer & Experience Officer at CVS Health, on how the company uses customer insight to ...
Econsultancy
5 天
Paul Davies
Managing Partner Econsultancy. Paul Davies is the Managing Partner at Econsultancy, where he and his team work alongside FMCG ...
Econsultancy
7 天
Rebecca Sentance
Michelle Peluso, EVP and Chief Customer and Experience Officer at CVS Health, discussed how the company uses millions of annual NPS surveys to predict customer satisfaction, create better experiences ...
Econsultancy
9 个月
Top 100 Digital Agencies
If you’re not an Econsultancy subscriber, you can download the report here.
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