Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...

Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...

At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...

Michelle Peluso, EVP and Chief Customer & Experience Officer at CVS Health, on how the company uses customer insight to ...

Managing Partner Econsultancy. Paul Davies is the Managing Partner at Econsultancy, where he and his team work alongside FMCG ...

Michelle Peluso, EVP and Chief Customer and Experience Officer at CVS Health, discussed how the company uses millions of annual NPS surveys to predict customer satisfaction, create better experiences ...

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