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Inma
1 天
Breaking news e-mail alerts have staying power
Newsletters are the primary way — from beginning to end — that we can control how we engage with our audiences, said Katrice Hardy, executive editor at The Dallas Morning News. So what is the strategy ...
Inma
1 天
4 global experts share SEO, data strategies to attract news audiences
Leaders from Prisa Media, The Athletic, Clarín, and El Tiempo explain how they use events, a registration system, localised ...
Opinion
Inma
1 天
Opinion
Süddeutsche Zeitung engages subscribers with a personalised year-in-review
Süddeutsche Zeitung created a personalised year-in-review to enhance readers’ interaction with its content using gamification ...
Inma
2 天
In a curious turn of events, news Web sites are increasingly closing down in New Zealand
Over the past year, several prominent news Web sites in New Zealand have shuttered or refocused their efforts in new areas.
Inma
2 天
Ukrainian media battles for survival and truth amid the war with Russia
Vitaliy Sych, editor-in-chief of The New Voice of Ukraine, talks about the realities of doing journalism in the middle of war ...
Opinion
Inma
2 天
Opinion
VK Media’s Article Horn uses predictive analysis to boost ad revenue, skyrocket digital ...
With the creation of the Article Horn in 2023, VK Media has been able to harness predictive analytics and optimise content ...
Inma
3 天
Consider goals, tech readiness to unlock opportunities for AI-powered paywalls
AI-powered paywalls offer transformative possibilities, enabling data-driven decisions that optimise total revenue, enhance ...
Opinion
Inma
3 天
Opinion
Bergens Tidende makes the most of bad weather with its habit-changing app
The weather in Bergen, Norway, is famously unpleasant, but Bergens Tidende created a new weather app to make it fun.
Inma
3 天
INMA benchmarks show digital transformation is paying off for news media companies
INMA global benchmark research shows news companies bringing in digital revenue are growing their overall operating profit ...
Opinion
Inma
6 天
Opinion
VOL.AT takes a revolutionary approach to recruitment ads with apprenticeship videos
Because so many apprenticeship positions remain unfilled, VOL.AT launched an innovative advertising campaign that has proven ...
Inma
6 天
INMA Elevate Scholar: Anthony Bottan of Newsday
INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...
Inma
9 天
Torstar drives audience engagement with news alerts
During a recent INMA Webinar, David Topping, director of newsletters at Torstar, shared the nuances of news alerts and their ...
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