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Marketing Interactive
2 天
Study: TikTok has three times more influencers than Instagram
TikTok has a significantly larger presence in Singapore, with the video-sharing platform boasting over 156k influencer ...
Marketing Interactive
2 天
Weekly Roundup: Fairprice's heartwarming ad, Meta's new video AI model and more
INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week.
Marketing Interactive
2 天
AirAsia brand co. names new creative director
AirAsia brand co. (Abc.) has appointed Regan Mathews as its new creative director. As creative director, Mathews will oversee ...
Marketing Interactive
3 天
Going beyond the product: AirAsia's Rudy Khaw on having multiple brand IG accounts
Most brands only have one social media page, but low-cost airline carrier AirAsia is changing the game with the creation of a ...
Marketing Interactive
2 天
Report: Here are the top 10 key media trends of 2025
The media landscape has seen many changes in the past year with artificial intelligence (AI), new dimensions of consumer ...
Marketing Interactive
3 天
Head of digital marketing Hiren Desai closes chapter at Standard Chartered Bank
Hiren Desai, Standard Chartered Bank's head of digital marketing for Singapore, ASEAN and South Asia, has stepped down from ...
Marketing Interactive
6 天
Lendela takes hilarious jab at issues loan-seekers face in new campaign
Singapore-based fintech platform Lendela has launched a bold new campaign that takes a lighthearted jab at the frustration ...
Marketing Interactive
3 天
SG's Ice Cream & Cookie opens first concept store in HK
Singapore’s ice cream brand The Ice Cream & Cookie Co. (ICC) has officially landed in Hong Kong with a new concept store, ...
Marketing Interactive
3 天
Mystery solved: Lazada's CMO claims vague OOH ads which took SG by surprise
Last week, Singaporeans awoke to a series of out of home (OOH) ads located at various MRT stations and bus stops around the ...
Marketing Interactive
2 天
How marketers can navigate transparency in AI-generated ads
Artificial intelligence (AI) has quickly become an advancement in technology that cannot be avoided. This is especially seen ...
Marketing Interactive
5 天
Have you seen Samsung's uniquely Singaporean flipsuit collection by Gen Z illustrators?
Samsung Singapore has collaborated with Gen Z illustrators to bring a uniquely Singaporean flavour to the Galaxy Z Flip6 and ...
Marketing Interactive
4 天
ION Orchard, JCDecaux unveil new grand facade LED enlivening local OOH scene
Local shopping mall ION Orchard and outdoor advertising company JCDecaux Singapore have launched a new digital media site on ...
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