Google on Thursday released Gemini 2.0 Flash Thinking Experimental, an AI model that uses runtime "reasoning" techniques similar to OpenAI's o1 to achieve "deeper thinking" for queries. The ...

Those of us involved in advertising need to recognize how many of our industry's practices serve to undermine the gathering and reporting of reliable news.

In preparation for 2024-25 upfront advertising negotiations, the U.S. joint industry committee (JIC) this morning announced it is poised to begin its first audits of the three ad currency ...

"Smaller and more profitable has been the message, and we would be surprised if Paramount did not ultimately benefit from this new potential cable aggregation market under a friendlier FCC.

Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a ...

If 2024 was the "Year Of Attention Metrics," it's ending with a bang, including news this morning that Nielsen is partnering ...

The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the B2B sector. X Expands ...

A new TV spot shows the Koala making note of when people acted like "bloody jerks" and were undeserving of steak this year. New spot shows revelers enjoying La Marca at scenes ranging from a ...

The Supreme Court said Wednesday it will hear TikTok's First Amendment challenge to a law that could result in a ban on the app. The justices put off a decision on TikTok's request to immediately ...

When an Emmy-nominated star appears in a brand’s marketing content it’s usually pretty noteworthy, especially when that content is an educational video about financial fraud lasting over 10 ...