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1 小时
Resilience and adaptability are key 2024 takeaways for many agency leaders
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
1 小时
2024’s top 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
The Drum
8 小时
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
Opinion
2 天
Opinion
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can ...
2 天
What did design look like in 2024?
Since I joined The Drum in June, the design industry has been hurtling along at its usual breakneck pace and, as is tradition ...
2 天
AI is great, but agencies need to remember in 2025 they’re in marketing
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
2 天
Cheers to 2025 – 5 trends set to raise the bar for spirits marketing
From immersive experiences, to culinary connoisseurship and a IYKYK cocktail culture, Bacardi Limited’s Cocktail Trends ...
2 天
Best Ads of the Week: Jane Fonda’s Meta VR comeback & Coca-Cola’s Emoji takeover
Jane Fonda revives her aerobics legacy for a new generation in Meta Quest’s VR fitness campaign. Combining nostalgic 1980s ...
Opinion
2 天
Opinion
What it means to be an influencer will change in 2025
The barriers of entry to becoming an influencer are dropping, while how we think of influencers is changing, says Daria ...
2 天
Ad of the Day: Hinge explores the nuances of modern romance
The ad, which builds on the dating app’s ‘No Ordinary Love’ anthology, was created by the creative collective Birthday.
2 天
Instagram’s new AI video tools: a boon for brands & creators or Meta’s AI testing grounds?
Instagram head Adam Mosseri on Thursday teased new genAI video features. Could this represent the beginning of more advanced ...
Opinion
2 天
Opinion
How can brands prepare for the future of point-of-sale?
Customer journeys blend digital and real-world experience. Dan Pike at ADM Group explains how brands can make the most of ...
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