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2 小时
‘Without an emotional connection, you don’t have a brand,’ says author Ana Andjelic
Tim Healey talks to the global brand executive and author of The Business of Aspiration to find out more about her career to ...
Opinion
2 小时
Opinion
We are really bad at predicting the future. But there is a way
It is that time of year when supposed future-gazers impose sweeping changes in business. Darren Savage, head of strategy at ...
3 小时
Ad of the Day: These billboards may calm shoppers down during holidays
New agency Oblong worked with the Brahma Kumaris, a spiritual organization, to create the series of zen posters.
3 小时
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
3 小时
As we enter the era of microtrends, how are marketers keeping up?
Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss ...
Opinion
4 小时
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
Opinion
6 小时
Opinion
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...
6 小时
Resilience and adaptability are key 2024 takeaways for many agency leaders
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
6 小时
2024’s top 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
The Drum
13 小时
TBWA\Media Arts Lab pulls back the curtain on Apple’s holiday ad
The brand’s holiday campaigns have long been celebrated for their ability to blend technology with heartfelt storytelling and ...
Opinion
2 天
Opinion
Collaborate or retaliate? How should adland ‘storytellers’ react to Gen AI invasion
As 2025 approaches, spare a thought for advertising’s storytellers who will be commanded to “embrace” Gen AI in 2025. Can ...
2 天
What did design look like in 2024?
Since I joined The Drum in June, the design industry has been hurtling along at its usual breakneck pace and, as is tradition ...
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