Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
Key Steps Companies must create a C-level mandate, integrate energy goals into their vision and operations, track progress companywide, tap new technologies, and engage stakeholders.
There’s hopes a major new review of ACC will take a long-term view. ACC Minister Matt Doocey has ordered a six month review into the agency after it reported a $7.2 billion deficit and a drop in ...
Christmas Jumper Day is Save the Children's annual event which raises money for the children who need it most. Every December, millions of people across the United Kingdom (and beyond!) put on a ...
"I previously appointed him to serve on the Department of Justice's Medal of Valor Review Board ... first time ever, a major milestone for the industry. Sacks, who was a key figure in developing ...