SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on search engines like Google and Microsoft Bing. Whether your site ...

Troy Clarkson of Falmouth has been appointed to the Cape Cod Community College board of trustees by Governor Maura T. Healey.. An author and speaker with more than 25 years of experience in ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

As with every popular digital channel nowadays, e-mail marketing and its campaigns are measured. As of late 2023, next to open rates, the metrics most deployed by professionals to evaluate the ...

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration ...

Joseph Juran was a pioneer in the study of quality control. His management theory has gained worldwide recognition in the science, engineering and mathematics fields. His “Juran’s Quality Control ...

His theories influenced generations of business leaders and politicians well into the 20th century. Weber’s theory of management, also called the bureaucratic theory, stresses strict rules and a firm ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the ...

According to Oxford University Press, which publishes the Oxford English Dictionary (OED), the term “brain rot” is defined as the “supposed deterioration of a person’s mental or ...

Based on the latest campaigns across categories in India—from snacking giants to fintech disruptors—here’s an analysis of trends that will shape the Marketing Rules of 2025. 1. Gen Z Will ...