PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Investing in a good flat iron will save you in the long run. Flat iron tech innovation has come a long way in recent years, from options with heat control to moisture-boosting technology. We tested ...

Look back on 2024 with the top beauty tips from Oprah Winfrey, Kyle Richards, Paige DeSorbo, Madison LeCroy, Ariana Madix, ...

With a truly mind-boggling 110,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Are you in the market for a new haircut? Here are 25 curly bob ideas to inspire your new hairdo, according to top ...

Beyond hydrators, your deep conditioner should also contain strengthening agents like keratin and silk and other plant ...

A hydrating conditioner such as this one is a must in combatting staticky hair. Ingredients including seaweed, aloe vera, blueberry extract, and vitamin B help provide and retain much-needed moisture.

Transforming your hair is possible, Discover some awesome benefits of hair masks deeply nourishing, moisturizing, and ...

As one of the more inclusive all-natural shampoos, California Naturals Daily Shampoo is designed for all hair types, ...

a global pandemic can cause the hair to thin. Luckily, the best hair-thickening shampoos offer a volumizing fix. Infused with growth-stimulating ingredients that fortify the strands and nourish ...

If you have curly hair, you'll want to be picky about your haircare routine. "Curly hair tends to be dry, so [it often] needs the same amount of moisture as dry hair," says Cottin, who feels ...