PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Investing in a good flat iron will save you in the long run. Flat iron tech innovation has come a long way in recent years, from options with heat control to moisture-boosting technology. We tested ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Whether you want to go big with a major haircut or small with a styling switch-up, there are fresh looks to inspire you.

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

It has now become daunting to choose an apt hair dryer out of so many available options. Our new hair dryer merges main edge ...

We rounded up the best shampoos to combat dryness, leaving your hair shiny, soft and moisturized. No matter your hair type, ...

With a truly mind-boggling 110,000+ 5-star reviews, the Hero Cosmetics Mighty Patch pimple patches are holding steady at the ...

Here, three hair experts weigh in on apple cider vinegar benefits for hair, including using apple cider vinegar for hair ...

Beyond hydrators, your deep conditioner should also contain strengthening agents like keratin and silk and other plant ...

Netmums' Charlie Bond says thanks to the Shark 5-in-1 Air Styler she can fit styling her hair into her life for the first time in three years ...