Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...
The coffee giant is undergoing a transformation under its new CEO, Brian Niccol, aiming to revitalize its coffee house culture by enhancing cafes, reducing wait times, and simplifying the menu.
Thousands of Starbucks workers who walked off the job Tuesday, concluding what amounted to a five-day strike against the coffee giant, were expected to return to work on Christmas Day.
Its new CEO has a plan to fix it all. And it starts with comfortable chairs. Brian Niccol, on his second day as Starbucks’ chief, said in a letter to employees and customers that he wants to ...
Brian Niccol’s two-headed vision for the Starbucks of the future — with both faster thruput and an emphasis on third-place — is closer to coming to fruition. In an interview with Good ...