Loyalty programs focused on personalized travel are becoming more common, which requires a deeper understanding of customer ...

Using personalized rather than standard reference points for the routine blood test known as a complete blood count (CBC) could improve assessments of patient health and diagnosis of diseases in ...

Google has been criticized before for putting your search results inside a "filter bubble." That's because, in most cases, Google uses data from each of your searches to create a profile on you and ...

The evolution of personalized medicine is changing the way oncologists diagnose and treat cancer. Approximately half of all compounds currently in development are molecularly targeted drugs.