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Marketing Week
14 小时
What the evolution of Wonderbra tells us about ‘brave’ marketing campaigns
The ‘Hello Boys’ campaign has long been held up as a classic by those who want to take marketing back to what they see as a ...
Marketing Week
1 天
‘We don’t have any competition’: Revolut on why it doesn’t ‘benchmark’ itself ...
Revolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global ...
Marketing Week
1 天
Collaborate, share and embrace failure: Lessons from a day with Specsavers’ marketing team
Marketing Week was invited to Specsavers’ annual internal marketing festival. From the need to collaborate to overcoming ...
Marketing Week
1 天
Being selective and communicating value: Your Marketing Week
From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my ...
Marketing Week
1 天
Consumer confidence continues to fall in the run up to Christmas
Consumer confidence in the economy and personal financial situations has fallen again, according to GfK’s Consumer Confidence ...
Marketing Week
1 天
Doing more with less and ’embracing’ tension with sales: B2B marketers on navigating ...
From warming up finance and making marketing’s relationship with sales better to how to approach doing more with less, here’s ...
Marketing Week
1 天
John Lewis commits £800m to boost in-store customer experience
John Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores - as executive ...
Marketing Week
2 天
‘We are going to shake things up’: Virgin Voyages on enticing a different type of ...
Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...
Marketing Week
2 天
Razor-sharp clarity, common numbers and a ‘bottom-up view’: Key lessons for planning ...
In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before ...
Marketing Week
2 天
Are brands wasting millions on content?
You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...
Marketing Week
2 天
Unilever CEO: Brand investment is ‘at the heart’ of growth strategy
The consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher ...
Marketing Week
2 天
Effectiveness of performance ads halves since 2020, research finds
Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...
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