The ‘Hello Boys’ campaign has long been held up as a classic by those who want to take marketing back to what they see as a ...

Revolut is shifting its marketing strategy to be more customer-focused, using partnerships and events to further its global ...

Marketing Week was invited to Specsavers’ annual internal marketing festival. From the need to collaborate to overcoming ...

From H&M’s strategy to combat slowing sales to reframing B2B marketing beyond lead gen, it’s been a busy week. Here is my ...

Consumer confidence in the economy and personal financial situations has fallen again, according to GfK’s Consumer Confidence ...

From warming up finance and making marketing’s relationship with sales better to how to approach doing more with less, here’s ...

John Lewis plans to capitalise on recent successes in beauty by revamping its beauty halls across its stores - as executive ...

Embracing its disruptive spirit, Virgin Voyages attempts to capture the attention of younger audiences and redefine cruising ...

In Marketing Week’s new subscriber-exclusive webinar series, three marketers discuss the importance of planning before ...

You may think search traffic is the metric that matters when it comes to the content you create - but often it’s the intent ...

The consumer goods business has now delivered four consecutive quarters of positive volume growth, with CEO Hein Schumacher ...

Substandard” creativity and too much focus on “fancy metrics” are impacting the effectiveness of performance campaigns, new ...