Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From fostering a positive relationship with insight to whether you should choose an ...

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

All the latest news, analysis and opinion on FMCG marketing.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off.

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that brand is Peloton, the exercise company that boomed during the pandemic and ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...