Social commerce has expanded in 2024 through gaming, interactive filters and livestreaming, with its importance only set to ...

From the challenge of securing investment to the importance of price and product, it’s been a busy year. Here is my take.

Nike’s new CEO has committed to “increase investment in our brand” as it shifts its strategy against a backdrop of falling ...

AI has moved far beyond being a novelty, becoming the catalyst for a creative renaissance in marketing.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

When a brand goes through two chief marketing officers in the space of a year, people pay attention. Particularly when that brand is Peloton, the exercise company that boomed during the pandemic and ...

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...