A recent survey titled “Behind the Screens: Refining your 2025 Media Mix,” conducted by Swoop/MM+M, highlights how healthcare marketers view different video platforms for engaging audiences and the ...

Mental health awareness has surged in recent years, but now TikTokers are bringing attention to “introspection burnout” — or feeling emotionally drained from therapy.

Big moments filled pharma marketing’s 2024. Pfizer made the leap into the Super Bowl, a number of campaigns won big in Cannes ...

Although Novo underscored that patients in the trial achieved up to 22.7% of weight loss with CagriSema, analysts previously said they were hoping to see whether it would significantly beat Lilly’s ...

Data suggest a move away from compensation as the be-all and end-all for medical marketers. Is thriving at work the ‘new black’?

The Advanced Research Projects Agency for Health (ARPA-H) awarded TigaTx up to $33.5 million in funding. Tessera Therapeutics ...

Women experiencing pregnancy loss in states with abortion bans told us they wished they had known what to expect and how to advocate for themselves. We created this guide for anyone who finds ...

Pathways has cost tens of millions in federal and state dollars while enrolling 5,542 people as of Nov. 1, according to KFF Health reporting.

Nearly 70 government officials, farmers and farmworkers, and researchers with expertise in virology, pandemics and more weigh ...

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Optimistic projections are so, well, optimistic. Who’s to say they’ll pan out that way? Every year MM+M issues its top crop of launches to watch in the coming months. This time, we’ve followed up to ...