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17 分钟
As we enter the era of microtrends, how are marketers keeping up?
Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss ...
Opinion
1 小时
Opinion
Strap in - 2025 is expected to deliver an M&A ramp up and here’s why
Omnicom deals - Flywheel in January and Interpublic in December - which got us all excited. Green Square's Tony Walford ...
Opinion
3 小时
Opinion
The ‘Great Wealth Transfer’ and gen Z brand promiscuity will reshape loyalty in 2025
We’re born into a generation, but the dynamics between those generations are ever-shifting. Here, M&C Saatchi’s Adam Reader ...
3 小时
Resilience and adaptability are key 2024 takeaways for many agency leaders
With the year drawing to a close, agency leaders give us their key takeaways from 2024. In this installment of Agency Advice, ...
3 小时
2024’s top 10 most-viewed ads on The Drum
The work from agencies such as TBWA\Media Arts Lab, VCCP and Mother feature some familiar faces, including Lil Wayne and ...
The Drum
10 小时
From Asics to DoorDash, these are the best ads of 2024, according to top agency creatives
Leaders from Leo Burnett, Wieden+Kennedy, Havas and more reveal the 2024 ads they wish they’d made – campaigns that ...
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