Lexus - Wikipedia
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection."
CREATIVE SPARKS FLY IN NEW LEXUS CAMPAIGN
PLANO, Texas (September 13, 2021) – In its new marketing campaign, “Emotional Sparks,” Lexus celebrates its commitment to engineering vehicles that deliver the freedom, excitement and inspiration drivers need to spark their creative visions.
About Lexus | Lexus.com
We are an automotive company that takes inspired design, relentless innovation and uninhibited performance and turns them into passionate, moving experiences. But, that's only part of our DNA. We're equally dedicated to offering exceptional customer experiences.
How Lexus' Famous Tagline Gave The SC400 Its Inspiration
2023年8月11日 · According to author Chester Dawson's "Lexus: The Relentless Pursuit," the tagline was derived from the company's dedication to just that, in every aspect of its vehicle design.
Lexus Slogan - Slogans of Lexus - Tagline of Lexus - SloganList
What is Lexus’s slogan? Lexus’s slogan is “The relentless pursuit of perfection” Related Famous Taglines: Toyota - Moving forward.
“Never Lose Your Edge” in the All-New Lexus RX
2022年10月4日 · “‘Never Lose Your Edge,’ represents our relentless pursuit to improve the RX with each generation, while also reflecting the hardworking, successful and thoughtful RX driver,” said Vinay Shahani, vice president, Lexus marketing.
The History of and Story Behind the Lexus Logo - Money Inc
2021年1月16日 · According to Wikipedia, three firms were involved in the creation of the Lexus logo: Saatchi & Saatchi, Molly Designs, and Hunter/Korobkin, Inc. Between them, they managed to come up with a slick, stylish design that perfectly complemented the newly born Lexus slogan, “The Relentless Pursuit of Perfection.”
Obsession Has Many Names - Lexus USA Newsroom
PLANO, Texas (January 4, 2021) – Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan.
Lexus History: The Relentless Pursuit of Perfection - ClubLexus
2021年12月17日 · “Project F1” was revised to the point of obsession, truly reflecting the company’s new slogan, “ Kanpeki no shitsuyōna tsuikyū,” or, “The Relentless Pursuit of Perfection.” And finally, having spent over US$1 billion by 1987, the design was finalized.
Question of the Week: What’s the Best Lexus Marketing Slogan?
Question of the Week: What’s the Best Lexus Marketing Slogan? By John Coyle - July 21, 2014. One of my favorite marketing slogans of all time is “When it rains, it pours.” While it sounds like–and is often used as–a colloquialism to describe hard times, it was actually thought up to sell salt. Yup, no joke. From the official Morton Salt page: