Discover the world of Apple and everything iPhone, iPad, Apple Watch, Mac and Apple TV, plus accessories, entertainment and expert device support.
Apple Store Online - Apple (UK) From now until 21/10, get a gift card up to £120 when you buy Mac or iPad with education savings. Shop.
Find an Apple Store and shop for Mac, iPhone, iPad, Apple Watch and more. Sign up for Today at Apple programmes. Or get support at the Genius Bar.
Designed for Apple Intelligence. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16 and iPhone 16 Plus.
The most powerful Mac laptops and desktops ever. Supercharged by Apple silicon. MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio and Mac Pro.
Contact Apple support by phone or chat, set up a repair, or make a Genius Bar appointment for iPhone, iPad, Mac and more.
Find out more about popular features and topics, and find resources that will help you with all of your Apple products.
Shop iPhone. Shop the latest iPhone models and accessories. Pay monthly at 0% APR with the flexibility to upgrade to a new iPhone when you want.
Every Apple Certified Refurbished product includes savings up to 15%, and comes with a one-year warranty and full functional testing.
iPhone Repair and Service. We’re here to help. Apple-certified repairs are performed by trusted experts who only use genuine Apple parts – designed, tested and manufactured for Apple’s safety and performance standards.