The $1.5m napkin: Paula Scher’s 5 minute logo | by Ned Dwyer
2017年3月6日 · Paula Scher, founder of Pentagram. After a brief negotiation the budget for the brand overhaul was pegged at almost $10m, with the design of the logo itself making up $1.5m of that. Now $1.5m for...
Paula Scher – Discover This Iconic Graphic Designer
2023年11月2日 · Paula Scher is a graphic designer, illustrator, painter, and teacher from the United States. She is best known for her iconic designs, which include the Citibank logo and the Public Theater in New York City.
Citi Bank's instant genius: Paula Scher's iconic logo - YourStory
2023年6月29日 · Let us delve into the captivating story of renowned designer Paula Scher, whose ability to create an iconic logo in a mere second speaks volumes about the hidden depth of experience. In 1998,...
"They all started laughing because they couldn't believe the logo ...
2023年11月21日 · Influential graphic designer Paula Scher famously sketched out the Citibank logo on a napkin during a meeting with Citi leadership. Her design was transformed into the Citi logo we know and love today, and the finished logo (below) really doesn't look much different from that initial sketch (above).
与全球顶尖设计师对话 | 花旗银行LOGO的平面设计师Paula Sch
2018年11月14日 · Paula Scher （薛·博兰）是美国平面设计师、画家、设计教育家，也是Pentagram第一位女性首席执行官。从业30年，她在世界最权威的五角星设计咨询公司（Pentagram）都是指点江山的角色。
Success in Seconds: The Story of the $1.5m Logo - Medium
2018年7月19日 · A particularly memorable logo which remains to be hailed as one of the most talked about and critically acclaimed in the industry, is one which was doodled on a paper napkin by Paula Scher ...
Paula Scher - Pentagram
Paula Scher is one of the most influential graphic designers in the world. Described as the “master conjurer of the instantly familiar,” Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular.
A Belief in a Radical Spirit - Cooper Hewitt Smithsonian Design Museum
2015年11月4日 · The current Citi logo was designed in 1998 by Paula Scher, a principal at Pentagram, when Traveler’s Group merged with Citicorp, prompting the independent corporations to seek a unifying brand identity.
Paula Scher - Visual Design Journey
2023年7月1日 · In 1998, Paula Scher was tasked with redesigning the logo for Citibank, one of the largest banking institutions in the world. She created a simple and modern logo that incorporated the bank’s name in lowercase letters with a bold, blue arc above it.
A Life in Her Work: Pentagram's Paula Scher on Ideas, Invention, …
2020年7月27日 · A documentary on Scher and her work can be seen in the Netflix series “Abstract: The Art of Design.” In her interview with Julia, Paula talks about being in a place where one can allow mistakes to happen, advising those just starting their careers to pick a place to work where they can truly learn.