Keep Walking | Johnnie Walker
The Johnnie Walker KEEP WALKING initiative is about helping move us all forward, to a world where everyone is accepted, welcomed and celebrated. Find out more.
Johnnie Walker Launches New Keep Walking Campaign To Get …
2021年10月4日 · For over two centuries Johnnie Walker has been committed to a spirit of progress and moving forward; with this new Keep Walking instalment the brand wants to help inspire people to take...
尊尼获加 - 百度百科
尊尼获加（英语：Johnnie Walker）又译约翰走路，是世界著名的苏格兰威士忌品牌，由帝亚吉欧(Diageo)在英国基尔马诺克的酿酒厂酿造。 尊尼获加家族自一八二零年创业以来，凭着历代总调配师的优良技术和专注精神，一直保持原有之品质和特性，是英国皇室御用 ...
《角色行銷》：約翰走路「Keep Walking」，是品牌成功轉型經 …
2019年9月9日 · 你在youtube上可以查詢到世界各地經銷商拍的keep walking廣告或宣傳活動。有了keep walking這麼鮮明的意象，世界各地的經銷商就可以一方面發揮在地創意，但另一方面又不會跟母公司的形象產生落差。
Johnnie Walker | Keep Walking - YouTube
2023年9月28日 · Those are the ones that count #KeepWalking Learn more, http://spr.ly/6057P7Fav.
Close-Up: Live issue - Johnnie Walker: the story behind 'Keep walking'
The case of "Keep walking" is clear evidence that ambitious communications ideas, that truly inspire and embolden their audiences, can revitalise sales, unify organisations and enable brands to play a far more meaningful role in consumers' lives than more conventional competitors.
Johnnie Walker's "Keep Walking" Campaign Overview
2024年11月18日 · Explore how Johnnie Walker's 25-year "Keep Walking" campaign evolved into an iconic symbol, redefining alcohol marketing through progress and storytelling.
Keep Walking: 25 Years of Johnnie Walker's Iconic Brand Platform
2024年11月5日 · Riffing on The Striding Man, Johnnie Walker’s long-held brand mascot, 'Keep Walking' was intended to be more than a creative platform - it is a defiant message to people about overcoming the challenges life throws up. It offers up hope and ambition while telling audiences to go out and to lead expansive lives.
Johnnie Walker: 25 Years on the ‘Keep Walking’ Road
2024年12月13日 · In ‘ The Uncomfortable Unboxing ’ Johnnie Walker collaborated with Hungary’s largest sportswear brand Dorko and the agency Publicis to create a pair of trainers with excessively long labels (designed to be cut off to make the shoes ‘walkable’) detailing the limitations and gender inequalities that affect women in Hungary on a daily basis.
How Johnnie Walker Evolved "Keep Walking" Over 25 Years
But the story of “Keep Walking” is more than a tale of clever phraseology. It’s a study of how a brand adapted an Edwardian visual identity into a metaphor that resonates with 21st-century ...